Jose Montero

CLIENT

Servier Labs

AGENCY

Grow

CREATIVE DIRECTION

Jose Montero and Rodrigo Vicente

PRODUCTION

Thinkwild

SERVIER LABS – DON´T LET YOUR STEPS WIGH YOU DOWN

Daflon is the reference treatment for vein insufficiency, and it relieves symptoms such as leg pain, heaviness and swelling. In this campaign, we wanted to show how there are steps that are going to define key moments in your life. Using a mix of animation and live action, we tell beautiful stories full of poetry and simplicity. This project won the Golden ASPID 2021 for best spot.