Jose Montero

CLIENT

Red Cross Spain

AGENCY

Grow

CREATIVE DIRECTION

Germán Cano, Carlos Parra and Jose Montero

PRODUCTION

Zissou Films

RED CROSS – BECOME A FAN

The singers Luz Casal, Vanesa Martín and Pablo López, the actress Amaia Salamanca or the motorcycle racer Alex Márquez have largely succeed in their careers, and they have millions of fans and followers. But for this Red Cross Gold Lottery campaign, the have become fans of anonymous, extraordinary people: those who work and volunteer improving the lives of the most vulnerable. Lonely elderly people, children at risk of exclusion and poverty, women who have suffered domestic violence… Red Cross works in a most altruistic way to help them. So you wanna be a fan?